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Monthly EcoTuesday Series Moves to Acterra!

  • Tuesday, January 24, 2012
  • 6:30 AM
  • Acterra Conference Room, Peninsula Conservation Center Building, 3921 E. Bayshore Road, Palo Alto


Join Tom Larsen of Green Smart for a discussion about how consumer actions can radically change the business landscape. John will cover examples of how conditions in California have been changed by consumers, whether or not they are conscious of their effect. 

This will be a empowering discussion exemplifying the strength of individual actions in the marketplace. 

As a native of the San Francisco Bay Area, Tom Larsen grew up during an era of awareness of the increasing smog, pollution and landfill encroachment of San Francisco Bay. He has studied architecture and eventually received a B.S. in Conservation of Natural Resources at U.C. Berkeley.

Tom is currently President and co-founder of GreenSmart, a laptop sleeve and bag company with products designed to be green from concept, through materials development, to execution.    

He has worked in the energy management industry and served on the Board of the Association of Professional Energy Managers. This was during a time when utilities in California introduced cutting edge demand management incentives for commercial, industrial and residential customers. It was striking to him that these changes are largely responsible for the energy consumption in  California to be 40% below the national average. This experience set the foundation for the philosophy of GreenSmart that the cumulative effect of small efforts can have a significant effect on the planet.

For more information and to register, please visit the EcoTuesday Meetup website. Cost: $5

EcoTuesday, a unique, structured monthly networking event for sustainable business leaders held concurrently in six cities across the country. Acterra is pleased to become a co-sponsor of the Silicon Valley EcoTuesday programs in 2012.
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