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Locally Owned vs. Chain: The Local Premium
Citations for Studies of Economic Impact with Locally Owned Independent Businesses
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February Membership Meeting
Monday, February 06, 2012
5:30 PM - 7:00 PM
Kepler's Books, 1010 El Camino Real, Menlo Park CA 94025
Join us this Monday, as we continue our focus on facilitating cooperative promotions, sharing of skills and resources and other activities to help local businesses compete more effectively.
We will look at one member business' ability to compete…
and we are asking for your help.
Gary Entwistle from Roger Reynolds Nursery will talk about their value proposition (why he thinks customers buy from RRN) and their marketing efforts (how they are trying to inform customers about the value that RRN provides). Then, let's put on our consumer hats and provide feedback on what we value when we make purchasing decisions at RRN or other nurseries, whether we are receiving the same message they are sending, how we received the message (what marketing efforts worked) and discuss other ideas that might strengthen RRN's ability to increase sales and compete more effectively.
We are all consumers so our opinion matters. Let's give our feedback as consumers to assist Roger Reynolds Nursery!
And HTP is not just about RRN. We can look at other member businesses in coming sessions.
Join us and help us continue our efforts to support our locally-owned businesses on the peninsula!